The IPA has today echoed the cross-industry call for advertisers not to block the term Coronavirus, which is starving news brands – and British journalism – of much-needed revenue. As reported, news sites are seeing an enormous uptick in readership amid the Coronovirus – for some a 50% increase in page views. Unfortunately, however, due to some advertisers blacklisting the term Coronavirus these news brands are losing out on vital income. Says Nigel Gwilliam, Director of Media Affairs, IPA: “We are active champions of ensuring brand safety in our industry…
Read MoreIPA supports calls to ‘back, not block’ British journalism amid COVID-19
