£25m investment in British potato industry to help manage climate change and COVID-19 impact

McCain, the UK’s largest manufacturer of frozen potato products, today launches the McCain Potato Farmer Pledge, an investment of £25 million in the British potato industry. The investment will help British farmers manage the increasingly erratic weather caused by climate change as well as the impact of COVID-19. The investment will also strengthen McCain’s partnerships with its farmers and benefit wider industries such as retail and hospitality.  “British potato farmers have been hit immensely hard in recent years,” said  Howard Snape, Regional President at McCain GB & Ireland. “Having faced…

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