£25m investment in British potato industry to help manage climate change and COVID-19 impact

McCain, the UK’s largest manufacturer of frozen potato products, today launches the McCain Potato Farmer Pledge, an investment of £25 million in the British potato industry. The investment will help British farmers manage the increasingly erratic weather caused by climate change as well as the impact of COVID-19. The investment will also strengthen McCain’s partnerships with its farmers and benefit wider industries such as retail and hospitality.  “British potato farmers have been hit immensely hard in recent years,” said  Howard Snape, Regional President at McCain GB & Ireland. “Having faced…

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Nationwide, Maltesers & McCain confront online abuse in C4 ad break

Channel 4 has teamed up with Nationwide Building Society, Maltesers and McCain to broadcast a primetime ad break takeover which takes a stand against online abuse. The break will feature a selection of genuine cruel social media posts aimed at the real people cast in the brands’ ads in an effort to encourage viewers to consider the impact of divisive and hateful comments online. The takeover was broadcast during the first episode of the new series of Channel 4’s Gogglebox at approximately 21.12pm on Friday 7th September 2018. Viewers were…

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