Tag: McCain

McCain, Sky Media And David Walliams Launch Series Bringing To Life Stories Of Disabled Or Seriously Ill Children Whose Families Have Been Helped By Family Fund

Stuart Mitchell

McCain and Family Fund premiere ‘Teatime Tales’, a series of animated films, narrated by renowned children’s author David Walliams. The films focus on the stories of three children Benjamin, Anjola and Maddie, who have been helped by Family Fund, to reveal the importance of the little moments together as a family such as coming together at mealtimes. The animated films are illustrated in order to bring the family stories to life in an engaging and entertaining way that respects the need for flexible production in light of Covid precautions. Visually,…

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McCain Partners With Family Fund To Launch The ‘Little Moments’ Campaign To Raise Awareness Of Families Raising Disabled Children

Stuart Mitchell

McCain launches ‘Little Moments’, a nationwide campaign to drive awareness of leading childhood disability charity Family Fund, an organisation that provides grants and services to families raising disabled or seriously ill children. The grants allow the families to purchase essential items to help their day-to-day lives and spend more time together, such as during mealtimes, enabling them to take time for the little moments. The COVID-19 pandemic has severely affected these families, and the ongoing partnership between McCain and Family Fund aims to offer support and take meaningful action so…

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£25m investment in British potato industry to help manage climate change and COVID-19 impact

Stuart Mitchell

McCain, the UK’s largest manufacturer of frozen potato products, today launches the McCain Potato Farmer Pledge, an investment of £25 million in the British potato industry. The investment will help British farmers manage the increasingly erratic weather caused by climate change as well as the impact of COVID-19. The investment will also strengthen McCain’s partnerships with its farmers and benefit wider industries such as retail and hospitality.  “British potato farmers have been hit immensely hard in recent years,” said  Howard Snape, Regional President at McCain GB & Ireland. “Having faced…

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Nationwide, Maltesers & McCain confront online abuse in C4 ad break

Stuart Mitchell

Channel 4 has teamed up with Nationwide Building Society, Maltesers and McCain to broadcast a primetime ad break takeover which takes a stand against online abuse. The break will feature a selection of genuine cruel social media posts aimed at the real people cast in the brands’ ads in an effort to encourage viewers to consider the impact of divisive and hateful comments online. The takeover was broadcast during the first episode of the new series of Channel 4’s Gogglebox at approximately 21.12pm on Friday 7th September 2018. Viewers were…

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