CAP – The do’s and don’ts of broadband pricing

The ASA/CAP have released a post called: The do’s and don’ts of broadband pricing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Do include all monthly costs in the price Back in 2016, the ASA and Ofcom published research they had jointly undertaken into consumers’ understanding of broadband pricing. Back then, it was common for line rental monthly costs to be presented separately and…

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