Tag: Broken Heart Love Affair

This Rider Carries The Fire by Cycling 200 km for a Stranger

Stuart Mitchell

The Princess Margaret Cancer Foundation has launched the latest instalment of its Carry The Fire brand platform. Created by Broken Heart Love Affair, the 60-second spot brings the true story of a dream, loss, and legacy to life — delivering a message of collective strength and enduring hope, inspired by the patients, families, and researchers working toward a future free from the fear of cancer. Told through the voice of Hilda Machado, the mother of Anthony Machado, it tells the story of a dream left unfinished and the lasting bond…

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Simons Launches “All is Beauty” as a Catalyst for Change

Stuart Mitchell

Canadian fashion retailer Maison Simons, in partnership with Broken Heart Love Affair, urges people to see things differently and to be brave enough to find beauty in everything, even in the most challenging moments. As Peter Simons transitions from CEO to Head Merchant to set the creative vision for Canadian fashion retailer Simons, he is also seeking to establish a more humanistic viewpoint for the organization and its customers through the launch of a new brand platform “All is Beauty”. The brand platform is a first where Simons seeks to establish a firm…

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Kids confront the climate and food insecurity crisis ahead of them in MadeGood’s first campaign.

Stuart Mitchell

It’s often been said that children are the future, but with urgent issues like climate change and food insecurity transforming and threatening our world, what is the future for children? Young people today are aware of the threats to their world and willing to take the necessary action to bring about real change. And MadeGood is empowering them to bring that change to their own community with a new brand platform developed by Toronto agency Broken Heart Love Affair called “Un-Wreck the Future.” It is launching with a two-minute anchor…

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