The Princess Margaret Cancer Foundation has launched the latest instalment of its Carry The Fire brand platform. Created by Broken Heart Love Affair, the 60-second spot brings the true story of a dream, loss, and legacy to life — delivering a message of collective strength and enduring hope, inspired by the patients, families, and researchers working toward a future free from the fear of cancer. Told through the voice of Hilda Machado, the mother of Anthony Machado, it tells the story of a dream left unfinished and the lasting bond…
Read MoreThis Rider Carries The Fire by Cycling 200 km for a Stranger
