UK companies revised their total marketing budgets down in the opening quarter of 2025, marking the first overall decline in four years, according to the latest IPA Bellwether Report. A net balance of -4.8% of firms cut their marketing budgets, a marked shift from the previous quarter which recorded growth with a net balance of +1.9%. Just under a quarter of panel members reported a reduction in their marketing budgets (24.2%), compared to 19.4% indicating an increase. Anecdotal evidence suggested that declining sales and reduced revenue led to a reallocation…
Read MoreUK marketing budgets decline for first time in four years but year-ahead plans stay upbeat
