Last March when some brands’ ads ended up next to troubling videos on YouTube JPMorgan Chase were one of several companies who responded by pulling its ads from the platform. In June Chase’s CMO Kristin Lemkau, said at Cannes: “We’ll remain off YouTube until we feel like there’s a solution that will allow us to be brand safe to our standard, which is hard for those guys because every brand is going to draw the line differently,”. YouTube is such a big deal in terms of reaching their clients, and…
Read MoreJP Morgan Chase takes brand safety into its own hands on YouTube with new algorithm
