Independent creative agency Recipe has worked with St John Ambulance on their new campaign which is designed to show people how best to deal with a cardiac arrest. Up to seven out of 10 people who suffer a cardiac arrest could survive if they are treated with a defibrillator within the first five minutes, but more than half of Britons (53%) have no idea where their nearest life saving equipment is. With 80 per cent of cardiac arrests happening in the home, it’s likely to be a loved one who…
Read MoreNew St John Ambulance Campaign Teaches You How to C.A.R.E. for a Heart
