Recipe and Signature create British Sign Language (BSL) dance challenges on TikTok to tackle fake sign

In a first of its kind, Signature (the UK’s leading awarding body for British Sign Language and a major charity for deaf communication and language qualifications) launches RE/SIGN – a Tiktok campaign aimed at challenging fake sign language, in partnership with Recipe and The Sweetshop. Increasingly, TikTok is being used for educational purposes; in fact 63% of Gen Z state they have used the platform to learn something new. So naturally, it has become the go-to platform for learning British Sign Language – the official language used by deaf people…

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My Favourite 10 Charity/Non-Profit/Ethical Campaigns of December 2017

These are my top 10 favourite Non-Profit, Ethical or Charity Campaigns of the previous Month. This Month – December 2017. I have tried to avoid crossover with the Christmas campaigns this time arounda s I felt it was important to highlight some of the other excellent campaigns. 10. The distressed campaign was a powerful one by Highways England to highlight the importance of wearing the correct clothing when out on your bike. ‘Distressed’ clothing brand sends hard hitting message to young riders 9.  A powerful new campaign created with BBDO…

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New St John Ambulance Campaign Teaches You How to C.A.R.E. for a Heart

Independent creative agency Recipe has worked with St John Ambulance on their new campaign which is designed to show people how best to deal with a cardiac arrest. Up to seven out of 10 people who suffer a cardiac arrest could survive if they are treated with a defibrillator within the first five minutes, but more than half of Britons (53%) have no idea where their nearest life saving equipment is. With 80 per cent of cardiac arrests happening in the home, it’s likely to be a loved one who…

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