O2 and Serviceplan Bubble create first Brand Book with real Game-Changer DNA

The new “CAN DO DECODED” brand book by O₂ and Serviceplan Bubble answers the question of what it takes to be a game changer. Bestselling author Benjamin von Stuckrad-Barre interviewed five game-changing personalities who have made an impact on our world, shaped our culture, and transformed their success stories into literary portraits on 388 pages. In the process, it becomes apparent that these personalities are also characterized by a can do mentality that reflects the brand’s attitude and values. The actual DNA of the ‘Game Changers’ was extracted from saliva…

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