WARC, the global authority on marketing effectiveness, has today released ‘Creative Effectiveness Lions 2023 – Insights from the winners’, a report identifying trends and themes common to the award-winning campaigns of this year’s Cannes Creative Effectiveness Lions, celebrating the measurable impact of creativity. Based on judges’ commentary, interviews with winners and industry experts, the report reveals what an award-winning creative effectiveness entry looks like and provides practical tips and best practices for future entry papers. In addition, a data lens has been applied to the winners to reveal the most…
Read MoreWARC reveals insights from the winners of the Cannes Creative Effectiveness Lions 2023
