The Cannes Lions International Festival of Creativity today announced LIONS Sport, a new global forum dedicated to the cultural and commercial power of creativity in sport. Taking place 24–25 June 2026 during Cannes Lions, the two-day programme will unite leaders from across brands, agencies, rights holders and media to explore how innovation and creativity in marketing is redefining the US$417bn sports landscape. Simon Cook, CEO, LIONS, said: “Sport is the world’s most universal language. It creates shared, borderless moments that no other medium can match. While we understand its scale,…
Read MoreCannes Lions launches LIONS Sport
