The WARC Awards 2024 are now open for entries

Celebrating strategic brilliance and effective impact, The WARC Awards for Effectiveness 2024, in association with LIONS, are now open for entries. Incorporating the legacies of all the WARC regional and specialist awards in one place, the 2024 awards will be the biggest yet. Entries are submitted once for a chance to win regionally and globally. Entrants compete in one of five regional awards: Asia Pacific, Europe, Latin America, Middle East & Africa, North America. Each regional competition will be rigorously judged by a panel of senior industry executives using the…

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Cannes Lions to launch the Luxury & Lifestyle Lions and close the Mobile Lions

The Cannes Lions International Festival of Creativity has announced the launch of the Luxury & Lifestyle Lions. This Lion will provide a global benchmark for brands in the luxury space, recognising and celebrating the most impactful creative work, experiences and creative business solutions for the luxury and lifestyle sector. Simon Cook, CEO, LIONS, said: “When we introduce a Lion that reflects the needs of an industry sector, the Award is crafted in collaboration with the relevant industry. Our global committee of experts have advised us that this highly disrupted sector…

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Align, Build and Embed (ABE) – a new framework for brands to drive a culture of creative impact

WARC, the global authority on marketing effectiveness, in association with LIONS and the Association of National Advertisers (ANA), has released a white paper, ‘Building a culture of creative effectiveness’, outlining a new three-step framework to help brands develop a culture of creative impact to unlock growth. The key challenges this white paper aims to solve is how marketing leaders can build a culture where creative marketing communications can be used to drive commercial outcomes and support the broader business agenda. And, in particular, where creativity can be applied to build…

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This year’s Cannes Lions competition sees the highest number of countries represented at a total of 70

Following seven competitions over four days, the Cannes Lions International Festival for Creativity has announced its 2023 Young Lions winners.  The Young Lions competitions, which are sponsored by Adobe, are at the heart of the Cannes Lions School. They embody a true celebration of creativity across the world where young professionals have the opportunity to showcase their talent and achievements. All of the entries have been judged by members of the Cannes Lions Juries live in Cannes, and the Gold, Silver and Bronze winners have now been announced.  For the…

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Cannes Lions presents the Entertainment Person of the Year Award 2023 to Kevin Hart

Cannes Lions has announced Kevin Hart – Entertainer, Entrepreneur and Founder & Chairman of Hartbeat, the global media company creating entertainment where comedy meets culture – as the 2023 Entertainment Person of the Year. Presented in recognition of the vital role that entertainment plays in the marketing and communications landscape, the Award celebrates the creativity that inspires others to produce truly compelling, meaningful and entertaining content. About the Award, Philip Thomas, Chairman, LIONS, said, “We’re delighted to honour Kevin Hart with this year’s Entertainment Person of the Year accolade. He…

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