Tag: Carrefour

Carrefour aims to sell 30 million 1 euro books by 2030 to make reading accessible to all

Stuart Mitchell

Carrefour is pursuing its ambition to make reading accessible to all from an early age, and has set itself the target of selling 30 million 1 euro books by 2030. This initiative is in line with its program to combat illiteracy and dyslexia-related disorders. Making reading accessible to all, in particular by giving the youngest children a taste for reading, is a social challenge and a factor of inclusion, to which Carrefour intends to contribute by launching a new collection of 20 books at 1€ in partnership with Rue Des…

Read More

Carrefour Poland and Saatchi & Saatchi protects employees with the ‘Uniform that Cares’

Stuart Mitchell

Carrefour and Saatchi & Saatchi Interactive Solutions (IS) Poland have launched the latest innovation in employee health protection – the ‘Uniform that Cares’, a specially created Carrefour uniform designed to protect employees against airborne viruses and bacteria. Thousands of customers visit Carrefour stores every day. This means that at the turn of winter and spring, when many people get ill, checkout staff are potentially exposed to a great number of germs. The ‘Uniform that Cares’ is a shirt made from a revolutionary new fabric, CottonX, which fights against viruses and…

Read More