Asda Celebrates 1000th Tonne of Carrots Saved from Waste – check

In March, Asda hit a milestone when it comes to food waste, putting its 1000th tonne of ‘wonky’ carrots on shelf – a momentous occasion attributed to the acceptance of less-than-perfect fruit and vegetables. In 2015, Asda was the first retailer to introduce wonky carrots as part of a trial to see if customers would be open to eating misshapen (but still great tasting) produce, in a bid to reduce food waste on farms. The great reception to the produce led to the retailer introducing its Wonky vegetable box in…

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