Ad Council, CDC Launch The Power of Us, a Campaign Designed to Educate and Empower the Black Community to Continue to Help Stop the Spread of Coronavirus

The Ad Council, the Centers for Disease Control and Prevention (CDC), the CDC Foundation, and U.S. Department of Health and Human Services (HHS) are launching a national campaign called The Power of Us to support Black Americans, who have been disproportionately impacted by the COVID-19 pandemic. The new campaign is designed to inspire Black Americans to continue to make a difference to help stop the spread of COVID-19. Created by Complex Collective, Complex Networks’ primary audience insight research engine, the integrated platform highlights how Black Americans have been impacted by…

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Ad Council Joins the White House, HHS and CDC to Launch COPING-19 Campaign on Mental Health Struggles amid Covid-19 Pandemic

More than 40% of Americans report that they are struggling with mental health conditions as a result of the Covid-19 crisis, according to an August 2020 survey reported in the Centers for Disease Control and Prevention (CDC) Morbidity and Mortality Week Report. The Ad Council is joining the White House, the U.S. Department of Health and Human Services (HHS), CDC and the CDC Foundation to launch COPING-19, a national public service advertising (PSA) campaign aimed at raising awareness and providing Americans with tips and resources to help people who are…

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Leading Digital and Tech Platforms Join Ad Council, White House, HHS and CDC to Address COVID-19 Crisis

In response to the COVID-19 pandemic, the Ad Council, White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC) announced today that they are partnering with leading digital and technology platforms, including Amazon, Apple, Facebook, Google, SiriusXM and Pandora, Pinterest, Snapchat, TikTok, Twitter and Verizon Media, among others, to extend the reach and impact of critical COVID-19 response messaging. From custom filters to emojis to influencer content, digital and technology partners are leveraging their tools to connect their audiences with life-saving messages…

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Ad Council, along with White House, CDC, HHS and Major Media Networks, to Launch National PSAs in response to Coronavirus Pandemic

In response to the COVID-19 pandemic, the Ad Council is working in collaboration with the White House, Centers for Disease Control and Prevention (CDC), U.S. Department of Health and Human Services (HHS), and major media networks to launch a series of national public service ads (PSAs) and multi-channel content to provide critical and urgent messages to the American public. The creative assets focus on reaching high-risk populations and the general public with messages around social distancing, personal hygiene and mental health. The PSAs direct audiences to visit www.coronavirus.gov, a centralized…

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Children Can be at Risk of Accidental Medicine Ingestions When Visiting Relatives This Summer

The Up and Away campaign, in partnership with the Centers for Disease Control and Prevention (CDC), is reminding parents and caretakers to keep their medicines up and away and out of sight and reach this travel season and always. AAA projects that 100 million Americans will pack up and hit the road this year for summer vacations, and data from AARP shows us that a majority of these families will travel with grandparents or to grandparents’ homes. This year, there are more grandparents than ever in the United States, up 24% since the…

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