Ad Council, CDC Launch New Campaign Encouraging Americans to Mask Up Until You’re Vaccinated

The Ad Council, in collaboration with the U.S. Centers for Disease Control and Prevention (CDC), have launched a series of public service announcements (PSAs) emphasizing the importance of mask wearing until you’re vaccinated. The campaign, supported by a grant from The Rockefeller Foundation, is an extension of the national “Mask Up America” campaign, which throughout the pandemic has aimed to increase compliance and acceptance of wearing masks and face coverings as one of the main prevention behaviors in order to slow the spread of COVID-19, and including vaccination, social distancing,…

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Ad Council, CDC and WarnerMedia Launch National PSA to Encourage Americans to Continue to “Mask Up” to Help Stop the Spread of the Coronavirus

The Ad Council, the Centers for Disease Control and Prevention (CDC), and WarnerMedia today announced the launch of a new PSA featuring key moments from some of Warner Bros.’ most famous film franchises to encourage all Americans to continue to wear face masks to protect themselves and their loves ones from COVID-19. The television and digital video spot will air primarily across the WarnerMedia and AT&T video ecosystem. The PSA will also air in donated media time and space throughout the country, and is the latest example of WarnerMedia’s longstanding…

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Ad Council, CDC Launch The Power of Us, a Campaign Designed to Educate and Empower the Black Community to Continue to Help Stop the Spread of Coronavirus

The Ad Council, the Centers for Disease Control and Prevention (CDC), the CDC Foundation, and U.S. Department of Health and Human Services (HHS) are launching a national campaign called The Power of Us to support Black Americans, who have been disproportionately impacted by the COVID-19 pandemic. The new campaign is designed to inspire Black Americans to continue to make a difference to help stop the spread of COVID-19. Created by Complex Collective, Complex Networks’ primary audience insight research engine, the integrated platform highlights how Black Americans have been impacted by…

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Ad Council Joins the White House, HHS and CDC to Launch COPING-19 Campaign on Mental Health Struggles amid Covid-19 Pandemic

More than 40% of Americans report that they are struggling with mental health conditions as a result of the Covid-19 crisis, according to an August 2020 survey reported in the Centers for Disease Control and Prevention (CDC) Morbidity and Mortality Week Report. The Ad Council is joining the White House, the U.S. Department of Health and Human Services (HHS), CDC and the CDC Foundation to launch COPING-19, a national public service advertising (PSA) campaign aimed at raising awareness and providing Americans with tips and resources to help people who are…

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Leading Digital and Tech Platforms Join Ad Council, White House, HHS and CDC to Address COVID-19 Crisis

In response to the COVID-19 pandemic, the Ad Council, White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC) announced today that they are partnering with leading digital and technology platforms, including Amazon, Apple, Facebook, Google, SiriusXM and Pandora, Pinterest, Snapchat, TikTok, Twitter and Verizon Media, among others, to extend the reach and impact of critical COVID-19 response messaging. From custom filters to emojis to influencer content, digital and technology partners are leveraging their tools to connect their audiences with life-saving messages…

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