Kellogg’s is announcing that following a successful trial, new world-first technology will be permanently added to all of its cereal boxes to make them accessible to blind and partially sighted people. Important information on food packaging, such as allergen details can often be in print that’s difficult for blind or partially sighted people to read. The new boxes will allow a smartphone to easily detect a unique on-pack code and playback labelling information to the shopper with sight loss. The company will change all its cereal packaging, beginning in 2022…
Read MoreKellogg’s To Roll Out Cereal Boxes With World-First Technology For Blind And Partially Sighted
