Barnardo’s uses CGI to highlight support services in hard-hitting TV ad campaign

Computer-generated hyenas symbolising the fear and anxiety felt by bullied children feature in a ground-breaking new Barnardo’s TV advert to be broadcast this evening. The advert, which highlights the charity’s mental health support services, aired for the first time on 3rd September on Channel 4. Depicting a 12-year-old girl feeling distressed and afraid when at school, walking home and in her home via her phone in her bedroom. Through the advert the audience can see that that, because of social media and with most children owning smartphones and other devices,…

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