Opinium Research: The public’s experience and expectations of charitable fundraising

Paul Winyard, Head of Policy at the Fundraising Regulator, shares insights into the recent research led by Opinium on our behalf, looking at the public’s experience and expectations of charitable fundraising. Charity fundraisers have access to a great deal of information about how people give and which causes they support. However, less is known about the public’s real-world experience of fundraising practice. In our role as a regulator, we are committed to using public research to underpin and inform our work and it’s important that we understand the motivations and…

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