Charmin’s commitment extends well beyond the bathroom and aims to keep forests thriving for communities and wildlife for generations to come. Why? It’s simple – Charmin loves trees, no butts about it. With an ambition to promote healthy forests through its “protect, grow and restore” sustainability effort, the brand is working within its operations and through its supply chain and nonprofit partners to keep forests as forests and champion higher standards for responsible forestry. “We want everyone to enjoy the go, but in a way that also helps protect forests,”…
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Charmin® Rolls Out First-Ever NFT(P)
Charmin has released its NFT(P) crypto collection – three original pieces of digital TP art celebrating Charmin’s mission to help everyone Enjoy the Go both in real life and virtually. Charmin will be rolling out the auction of the first-ever NFT (non-fungible token) art by a toilet paper brand with proceeds benefitting Direct Relief. The art is a cryptocurrency token which certifies ownership of the digital file using blockchain technology. The NFT(P) presents a brilliant toilet paper aesthetic with soft but durable textures, making it a true centerpiece of your…
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