Asda set to reduce plastic by 450 tonnes with launch of new chicken packaging

In-line with its ongoing commitment to ‘use less and recycle more’, Asda is launching new packaging across its entire chicken range, which will save 450 tonnes of plastic a year. Reducing plastic packaging by up to 50% across the range, Asda is moving its selection of chicken out of plastic trays and into the new pouches in a supermarket first, following a successful trial last year on mini-fillets and diced breasts. Customers will see the new packaging launch on chicken thighs in the coming weeks and by the middle of…

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