Childhood Cancer Canada (CCC) is launching a new national brand platform and awareness campaign, “Let’s Face the Unimaginable,” developed by independent agency The Garden, part of Humanise Collective. The work challenges the reflexive response many people have when confronted with childhood cancer — “I can’t imagine” — and seeks to reframe public understanding of the lifelong, family-wide realities that follow. Right now, more than 10,000 families in Canada are caring for a child with cancer, and an average of six children are diagnosed every day. CCC is the leading national…
Read MoreChildhood Cancer Canada launches “Let’s Face the Unimaginable,” a new national awareness platform by The Garden
