Tag: The Garden

Food Banks Canada and The Garden reimagine “Let’s Freakin’ Go” as “Let’s Feed Greatness,” turning a familiar sports slogan into a call to fuel human potential.

Stuart Mitchell

Food bank usage in Canada is at an all-time high, with more than 2 million monthly visits. One in four people in Canada lacks access to the food they need to be at their best. To meet this moment, Food Banks Canada is launching Let’s Feed Greatness (LFG), a new national brand platform developed by creative agency The Garden. Borrowing the energy of sports marketing, the campaign captures attention with the rallying cry “LFG” (“Let’s Freakin’ Go”) before revealing its twist: Let’s Feed Greatness. “Hunger steals potential—holding back ideas, energy…

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RVH Foundation Rallies Simcoe-Muskoka Residents to Help Them ‘Keep Life Wild’

Stuart Mitchell

Royal Victoria Regional Health Centre (RVH) Foundation has launched the first wave of advertising in a new $100 million fundraising effort that is the largest in Simcoe-Muskoka history. Created by Toronto agency The Garden, which won the assignment earlier this year, “Keep Life Wild,” launched Oct. 31 and is running through the end of 2022 across broadcast, online video, out-of-home and direct mail. The creative approach is based on the insight that Simcoe-Muskoka is a one-of-a-kind place to live in Ontario. From tractor pulls, to polar bear dips, and mountain…

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Know Your SHST – opioid crisis campaign by The Garden

Stuart Mitchell

Timmins, Ontario is getting its “SHST” together in the difficult fight against the opioid poisoning crisis, thanks to the new Safe Health Site Timmins (more commonly known as SHST). The safe injection and treatment site recently enlisted Toronto agency The Garden to create a provocative campaign to educate Timmins residents on how it plans to help the community at large. The northern Ontario city of 41,000 has become the epicentre of Canada’s opioid crisis in recent years, with one of the country’s highest per capita death rates from opioids (72…

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Life is Good creates some high-tech happiness with the Power of Optimism Machine

Stuart Mitchell

Lifestyle apparel company Life is Good has brought the power of positivity to life in an incredibly engaging way. Whether a glass is half full or half empty depends largely on a person’s perspective: are they looking at it through a positive or negative lens? Life is Good’s new Power of Optimism Machine uses electroencephalography (EEG) technology to literally demonstrate the power of positive thinking right before people’s eyes. By either thinking of things that make them happy, or viewing a screen showing the brand’s uplifting artwork and phrases, users…

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