Forty-four percent of Brits intend to have their Christmas shopping done before Black Friday and 48% expect to spend none of their Christmas budget during the sales this year, according to a new nationally representative survey of 2000 UK adults, commissioned by the IPA and carried out by Opinium. Detailed in the new IPA Insight report Christmas amidst the Crunch, the findings show that the first half of November (19%) and September-October (17%) will be the most popular times for Christmas shopping, followed by the first week of December (15%)…
Read MoreIPA survey reveals Christmas shopping plans
