McCann Worldgroup Hong Kong partnered with Cigna International Markets in their latest initiative, which is helping the world see stress differently. The Stress Visualisation Experience was unveiled at a global launch event in London which took place on Thursday 19 September. The first-of-its-kind technology visualises the physical signs of stress in the body and mind in real-time, using a ground-breaking composition of biometric data and digital art to educate the public about how stress not only affects us emotionally, but physically too. As the lead agency for Cigna International Markets,…
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Cigna Brings Together Queen Latifah, Nick Jonas and Ted Danson to Encourage Everyone to Take Control of Both Their Physical and Emotional Health
Global health service company Cigna Corporation has nveiled a new initiative championing its whole person approach to health and well-being. The company is bringing together three cultural icons, Queen Latifah, Nick Jonas and Ted Danson, to encourage everyone to schedule their annual check-up and talk openly and honestly with their health care providers about how they are feeling, physically and emotionally. Filmed in Los Angeles, the campaign takes a public service message approach and features the three influencers taking unique steps to find balance in their hectic personal and professional…
Read MoreAmerica’s Favorite TV Doctors of America Are Now On-Call
With a mission to save 100,000 lives by encouraging Americans to get their annual check-upi, global health service company Cigna has reunited the stars of its TV Doctors of America campaign to give Americans personalized, mobile reminders to schedule their annual check-ups. The new pilot, which supports Cigna’s Go, Know and Take Control message, encourages people to call or text to “page” Cigna’s TV Doctors at 1-833-PAGE-DOC (833-724-3362). In their response, the campaign stars, Patrick Dempsey, Donald Faison, Neil Patrick Harris and Kate Walsh, will emphasize the importance of preventive…
Read MoreTV Doctors join Campaign Promoting Preventive Care: “Helping to Save Lives” by Cigna and McCann NY
Cigna has unveiled its new TV Doctors of America campaign to encourage people to improve their health by going for their annual check-up, knowing their biometric numbers for blood pressure, cholesterol, blood sugar and body mass index (BMI), and taking control of their health. Supporting Cigna’s effort are actors Patrick Dempsey, Donald Faison, Neil Patrick Harris and Kate Walsh. All four actors starred as doctors on TV and are striking doctor poses, donning scrubs and using their celebrity influence to shine a spotlight on preventive care and the importance of…
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