Tag: CIM

Reward and pay remain top priorities for marketing professionals

Stuart Mitchell

Following research from Hays on marketers’ top career priorities, Chris Daly, chief executive of the Chartered Institute of Marketing (CIM) shares his thoughts on what this means for the marketing profession.  The research, involving over 400 marketing professionals and employers across the UK, reveals that the majority of marketers (64%) plan to move jobs in the next twelve months. With concerns about the attraction and retention of talent in the current competitive climate on the rise, this presents a challenge for marketing employers.  The 2025 outlook of employees and employers…

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Chartered Institute of Marketing launches new qualifications to futureproof skills, promote digital agility and responsible marketing

Stuart Mitchell

The Chartered Institute of Marketing (CIM) has announced a new suite of qualifications, available from September 2024, providing marketers with the skills and behaviours necessary to thrive in the ever-evolving marketing landscape. The qualifications focus on fostering digital agility, equipping marketers with the skills to harness the latest technologies effectively and empowering them with the knowledge and confidence to have a positive impact on people, profit and the planet. The new qualifications, tailored to the needs of marketing professionals, offer practical, digital-focused learning that can be directly applied to real-world…

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The best of the marketing industry celebrated at CIM Marketing Excellence Awards

Stuart Mitchell

Brand & Reputation, Lewisham Council and Boots were among the big winners at the Chartered Institute of Marketing (CIM)’s prestigious Marketing Excellence Awards. The awards were held at The Brewery London, and were hosted by renowned comedian Tom Allen. The winners were judged by an esteemed panel of experts from leading brands, agencies and consultancies including: Microsoft, VCCP, Virgin Atlantic, LID Business Media, Lucky Saint, SaturnFive, Thinkbox and many others. The ceremony highlighted the importance of consumer experience and the innovative strategies used by professionals to enhance it as AI…

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Digital marketing skills show positive growth but sector demands outpace professional development

Stuart Mitchell

New research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM), reveals that core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries.  This year’s report analyses data from more than 10,000 marketing professionals, gathered between 2018 to 2023 and highlights key short and medium-term trends, opportunities and challenges across the marketing sector.  Rapidly changing marketing landscape impacts skills required by marketers A separate…

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Student Marketing Teams Compete to Answer Creative Challenges in The Pitch 2024

Stuart Mitchell

Applications to CIM’s 2023/24 global competition – The Pitch – are now open to UK and international marketing students until Friday 01 December. Following a successful trial of last year’s postgraduate competition, The Challenge, this year’s competition will now be open to both postgraduate and undergraduate students. Eligible undergraduate and postgraduate students can enter from universities across the world as long as they are studying for or have completed a marketing degree, or a business degree containing a marketing module. Now in its thirteenth year, the competition challenges aspiring marketers…

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