Tag: CIM

Businesses bolstering marketing budgets to compensate for slow growth say top CMOs

Stuart Mitchell

New research from the Chartered Institute of Marketing (CIM) reveals that top marketers are confident in their ability to unlock growth in 2023 against a gloomy economic backdrop. The influential poll of the most senior marketers across 75 UK and global brands recorded a two point rise in confidence for the marketing sector in 2023, despite confidence in the prospects for the UK economy plummeting 16 points against last year’s Index. The rise was five points for those working for international brands, as domestic growth hopes lagged global expectations. CIM’s…

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Marketing students compete to take social media platform WeAre8 to the next level

Stuart Mitchell

Applications to CIM’s 2022/23 global competition – The Pitch – are now open to international marketing students until the 2nd December 2022. In its twelfth year, the competition challenges university students from across the world to respond to a live client brief, in a bid to win a cash prize of £1,500 and the esteemed title of ‘Marketer of the Future’.  This year’s competition is sponsored by WeAre8, a social media app that aims to make a positive impact on people and the planet every day by sharing ad revenue…

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Three in five young people considering a career in marketing amidst mounting economic uncertainty

Stuart Mitchell

New research from the Chartered Institute of Marketing (CIM) reveals that three fifths (60%) of young people (aged 16-21) consider marketing a career choice. The research comes as A-Level results day and the clearing process across the UK puts a focus on the age group’s careers.  The survey, which looks at the views of 500 young people (16-21) and over 500 parents in the UK, shows that despite the younger generation’s eagerness, parents’ negative attitudes towards the profession may act as a barrier to them entering the marketing industry. The…

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MSc in Marketing and Leadership programme from Cranfield University and CIM Academy to address UK skills gap

Stuart Mitchell

Cranfield University in partnership with CIM Academy, a Chartered Institute of Marketing (CIM) accredited study centre, announce a new joint Master of Science (MSc) programme that aims to address the current skills gap in the UK. The Marketing and Leadership MSc is a part-time programme running over 26 months and is delivered in two parts, designed to meet the needs of the modern senior marketer. It offers the best of academic theory, commercial insights and practical application. By completing both parts, learners will achieve both the MSc and the CIM Marketing…

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Global ‘cancel culture’ putting UK marketing exports at risk warns CIM

Stuart Mitchell

New research from the Chartered Institute of Marketing (CIM) reveals that the majority of UK marketers (67%) are limiting their work to campaigns for British audiences and many fear offending other cultures. As a result, the industry risks undermining annual international sales of marketing worth £11.7bn.  The survey, which explores the views of 500 UK in-house and agency marketing professionals, finds that three fifths (60%) believe global marketing campaigns are challenging because of the need to be ‘politically correct’. Two fifths (41%) fear being victims of ‘cancel culture’ – a…

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