New research from The Young Foundation, conducted on behalf of 12 professional membership and regulatory bodies, including the Chartered Institute of Public Relations (CIPR), reveals that while equality, diversity and inclusion (EDI) initiatives are increasingly commonplace, there is growing scepticism among professionals that these are ‘box-ticking’ exercises. The report, Beyond Buzzwords, cautions that unless change is urgently prioritised, recent progress risks unravelling. The research incorporates insights from more than 7,000 professionals across accountancy, engineering, health and safety, facilities management, human resources, insurance, law, management, procurement and public relations. It finds…
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News publishers must innovate to meet shifting Gen Z needs
Traditional news outlets seeking to engage younger audiences must embrace innovation or risk declining relevance, according to new research published by the Chartered Institute of Public Relations (CIPR). The report – ‘What does news media mean to Gen Z?’ – was conducted by Rebecca Roberts, founder of Thread & Fable, and funded under the Institute’s Research Fund. It investigates the media habits of Gen Z in the UK and how the rise of digital formats has changed how younger generations view, trust, and interact with news compared to older groups, painting both…
Read MoreNearly nine in ten UK lobbyists and PRs say that greater lobbying transparency is needed
Almost 90% of UK lobbyists and public relations professionals (PRs) think that there should be greater transparency around who is lobbying Westminster politicians, according to a poll published recently by the Chartered Institute of Public Relations (CIPR), the industry body for UK lobbyists. The 2014 Lobbying Act, which received Royal Assent almost exactly ten years ago, introduced a statutory register for third-party consultant lobbyists to record their lobbying of ministers and senior civil servants. However, according to the CIPR’s poll of almost 250 UK lobbyists and PRs, 23% think the…
Read MoreCIPR releases analysis of Census data shedding new light on PR Population
The Chartered Institute for Public Relations (CIPR) has published the most accurate and comprehensive study to date of the public relations profession, providing a unique look into its diversity, employment patterns, and demographic shifts within England and Wales. The PR Population Report – delivered in partnership with Chalkstream – is the first published analysis by the Office for National Statistics of Census 2021 data exclusively related to PR practitioners. It finds a PR population in England and Wales of 63,563 practitioners and notes a contrast to previous population estimates, shedding…
Read MoreCIPR launches 2024 research fund with new paper on Indian industry and lessons from PR’s education evolution
The Chartered Institute of Public Relations (CIPR) has announced the launch of its 2024 Research Fund, designed to support investigations into a wide range of subject matters relevant to the advancement of public relations. To mark the launch of the new Fund, the Institute has published new research on the Indian public relations industry and what it can learn from key developments in PR education. The CIPR Research Fund was launched in 2021 under then-President, Mandy Pearse. Now in its fourth successive year, the Fund awards grants of up to…
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