Tag: research fund

News publishers must innovate to meet shifting Gen Z needs

Stuart Mitchell

Traditional news outlets seeking to engage younger audiences must embrace innovation or risk declining relevance, according to new research published by the Chartered Institute of Public Relations (CIPR). The report – ‘What does news media mean to Gen Z?’ – was conducted by Rebecca Roberts, founder of Thread & Fable, and funded under the Institute’s Research Fund. It investigates the media habits of Gen Z in the UK and how the rise of digital formats has changed how younger generations view, trust, and interact with news compared to older groups, painting both…

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CIPR announces five successful Research Fund applications

Stuart Mitchell

The CIPR has announced five new commissioned research projects under its 2023 Research Fund.  Now in its third successive year, the CIPR Research Fund encouraged recent applications from members keen to support the CIPR’s 75th anniversary themes of demonstrating the value of PR to society and on the future of the profession.  The commissioned research projects are:   Gen Z Media Habits in 2023. By Rebecca Roberts.  How can consistent accessibility and inclusion practice become part of public sector operational culture? By Leanne Hughes and Kim Tooke.  What is the experience of those from socio-economically disadvantaged backgrounds working in PR,…

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Autism charity Autistica launches research fund to revolutionise social care for autistic adults in the UK

Stuart Mitchell

Leading UK autism research charity, Autistica, with its partners The CareTech Charitable Foundation have launched the Social Care Action Fund to find evidence-based improvements to the social care provision for autistic adults.     The research supported by the Social Care Action Fund aims to identify ways to ensure autistic people are at the heart of decisions about their care, and that services are personalised, safe and effective. “Rory is in supported living, but we are still very involved with his care because of the disjointed nature of the services provided…

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