The ASA/CAP have released a post called: Clarity for Consumers: why #ad is essential in paid influencer posts. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The key finding of our new report, published today, reveals that people struggle to identify when social media posts by influencers are ads, and confirms that our current approach of requiring influencers to use a prominent reference, such as #ad,…
Read MoreASA – Clarity for Consumers: why #ad is essential in paid influencer posts
