Clear Channel Outdoor’s Reimagined Showcase Shelters Deliver Powerful Reach & Impact with Street Level Audiences as Travel, Return to Office Surge Continues

Clear Channel Outdoor (CCO) has announced a reimagined approach for brands to stand out and break through with consumers at the street level with its Out-of-Home (OOH) Showcase Shelters, a fully-customizable advertising reboot of the traditional transit shelter. Showcase Shelters provide immersive, tailored advertising experiences that engage consumers at eye level with creative brand presentations and an array of engagement opportunities, including activating via QR codes and sharing images and hashtags that drive action across social platforms. CCO’s Showcase Shelters are strategically located in densely populated urban centers and areas…

Read More

National Digital Billboard Campaign Seeks to Bring Missing Children Home, Will Hyper-Focus on Texas Teens

The National Center for Missing and Exploited Children, Texas Center for the Missing, Houston’s Amber Alert Provider, and Clear Channel Outdoor have launched a month long national child safety awareness campaign coinciding with National Missing Children’s Day (May 25). The digital Out-of-Home (DOOH) campaign will help generate leads for missing children’s cases nationwide. Specifically in Texas, where 253 children are missing, CCO held four press conferences earlier today to highlight missing children’s cases in Houston, San Antonio, Dallas and El Paso.  The national campaign, supporting the local effort, will reach…

Read More

Clear Channel Outdoor & The Female Quotient Celebrate Women’s History Month Highlighting Contemporary Change-Makers

Clear Channel Outdoor Americas in partnership with The Female Quotient, an equality services company that provides thought leadership platforms to women and solutions for organizations committed to closing the gender gap, today announced the launch of a digital out of home (DOOH) campaign in honor of Women’s History Month. The campaign highlights contemporary women whose trailblazing works and cutting-edge visions are positively impacting the world. The campaign, ‘Celebrating Change-Makers,’ features women who are taking the world by storm and are true game changers in their respective fields. CCOA will feature…

Read More

Clear Channel Outdoor, Foursquare Integration Makes In-Flight Ad Optimization Possible for Out-of-Home Campaigns

Clear Channel Outdoor (CCO) and Foursquare, the most trusted, independent location data and technology platform, have partnered to provide brands with daily updated campaign performance metrics across both printed and now digital out-of-home (DOOH) displays as well. These reports are powered by Foursquare Attribution, which captures data that enables brands to see which consumers were exposed to CCO displays and made a subsequent visit to retail locations and other points of interest. By integrating this data with CCO’s time-stamped ads played reports (DOOH spot logs), brands can move toward optimizing…

Read More

“Project Yellow Light” Scholarship Contest Celebrates 10 Year Anniversary with New Class of Student Winners to Raise Awareness of Dangers of Texting and Driving

The Ad Council and Project Yellow Light announced the winners of the tenth annual Project Yellow Light scholarship competition, which involves students creating a TV, radio or billboard PSA to educate their peers about the dangers of distracted driving, specifically the dangers of messaging while driving. The winning PSAs will be showcased on June 28 on a digital billboard in New York City’s Times Square, in space donated by Clear Channel Outdoor. Project Yellow Light was established by the family of Hunter Garner to honor his memory after his death…

Read More