Tag: Clear Channel UK

Essex County Council partners with Clear Channel UK for innovative bus shelter contract

Stuart Mitchell

The new contract will see Clear Channel revive roadside bus infrastructure across the county.    Bus shelters across Essex are set for a major upgrade as Essex County Council signs a 10-year agreement with Clear Channel following a competitive tender process. This partnership will create a future-ready bus shelter network as the media owner replaces, maintains, upgrades, and installs roadside infrastructure throughout the county. The council will invest £3 million in year one of the contract to buy new bus shelters from Clear Channel. Commencing in late August 2024, the…

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The cookieless, data-driven solution driving programmatic marketers’ campaign success. Enter DOOH

Stuart Mitchell

Clear Channel UK launches new research highlighting the power of programmatic DOOH for data-driven marketing       Clear Channel’s latest research report, From Cookies to Cohorts in Context, underscores the significant impact of programmatic digital Out of Home (DOOH) advertising on marketers, especially as privacy regulations, cookie deprecation, and ID signal loss complicate customer targeting and campaign measurement. In this evolving environment, programmatic DOOH emerges as a powerful solution, offering a cookieless, data-driven approach to advertising that enhances targeting and campaign effectiveness while preserving consumer trust.  Programmatic media buying has surged…

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Clear Channel UK empowers learning and diversity through partnership with PROPS

Stuart Mitchell

Clear Channel has partnered with PROPS, a Bristol-based charity dedicated to assisting individuals with learning difficulties in finding meaningful employment opportunities.     The partnership kicked off with two creative workshops at Clear Channel’s Bristol depot. During these workshops, participants gained insights into the operations side of the business and engaged in creative activities focused on designing posters. The activity allowed participants to design posters representing the charity whilst providing them with real-life work experience in the advertising industry. Feedback from the trainees and staff proved to be overwhelmingly positive,…

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Clear Channel UK leads the charge on social value with new Planet Mark certification

Stuart Mitchell

Clear Channel is committed to making a positive impact on both the planet and society and has now started measuring its social value contribution. Featured Posts New report finds Out of Home just 3.3% of UK advertising’s power consumption and under 3.5% of its carbon footprint   As a Platform for Good, our efforts have been consistently growing, and we are now measuring our social value through the Planet Mark organisation to better understand our contribution.   Planet Mark has now certified our social value contribution for 2022, totalling £28…

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Striking digital screen warns of knife danger in BCP

Stuart Mitchell

An innovative, Artificial Intelligence (AI)-powered digital screen at a bus shelter in Bournemouth is raising awareness of the dangers of knife crime.   Whenever an ambulance passes by the screen, the vehicle’s siren prompts AI technology to display heartfelt messages, signifying the association between the sound of an ambulance siren and a mother’s worry her child could be in danger. The emotional messages, resembling texts received on a smartphone, contain genuine conversations reflecting the panicked concerns of parents. They underscore the broader consequences of knife crime, for those directly affected…

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