Pioneering project using drones and data to tackle litter in Bournemouth shows “game-changing” results

The most scientifically robust litter survey ever undertaken in the UK reveals groundbreaking results set to impact how litter is tackled in the future.   Funded by McDonald’s, scientists from Ellipsis Earth used drone technology and AI to create detailed litter maps, identify hot spots and build an understanding of how litter is travelling across Bournemouth, Christchurch and Poole in March and May this year.   The intelligence gathered from the drone data was then used to inform the placement of positive litter-busting interventions which made the area’s bins more engaging and noticeable such as glow in the dark bins and voting bins…

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Drone technology and AI used in UK-first to tackle litter in Bournemouth, Christchurch and Poole

Bournemouth, Christchurch and Poole will be the focus of a ground-breaking pilot scheme this summer which will see drone-based technology used to tackle the issue of litter. BCP Council is partnering with the environmental charity Hubbub and McDonald’s to trial a unique approach which will see intelligence gathered from drone data to inform the future placement of bins, street cleansing schedules and behaviour change campaigns to encourage visitors to dispose of their litter responsibly.  The initiative will deploy new drone-based technology to help tackle the scourge of litter in what will…

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