Tag: DOOH

The cookieless, data-driven solution driving programmatic marketers’ campaign success. Enter DOOH

Stuart Mitchell

Clear Channel UK launches new research highlighting the power of programmatic DOOH for data-driven marketing       Clear Channel’s latest research report, From Cookies to Cohorts in Context, underscores the significant impact of programmatic digital Out of Home (DOOH) advertising on marketers, especially as privacy regulations, cookie deprecation, and ID signal loss complicate customer targeting and campaign measurement. In this evolving environment, programmatic DOOH emerges as a powerful solution, offering a cookieless, data-driven approach to advertising that enhances targeting and campaign effectiveness while preserving consumer trust.  Programmatic media buying has surged…

Read More

JCDecaux sets digital standards charter, BranDO, as a benchmark for DOOH

Stuart Mitchell

JCDecaux, the UK’s market leader in Digital Out-of-Home (DOOH), today announces its move towards automated trading and planning that will give partners seamless access to its 48% market share of digital viewed impressions (source: Route 24) in the UK. To accompany this automated platform, JCDecaux also launches its industry-leading brand charter, named BranDO, to outline the automated trading standards that the company will adhere to. BranDO comprises a set of guidelines on the issues of viewability, measurement, accountability, transparency and brand safety, providing a blueprint for JCDecaux as it moves…

Read More