The Public Relations and Communications Association (PRCA) has launched the 2024 edition of its Client Consultancy Partnership Charter, a comprehensive framework designed to develop collaboration and effectiveness within the public relations industry. This 11-Point Charter underscores the PRCA’s commitment to promoting true partnerships between PR practitioners and their clients, clear communication, and the highest standards of professionalism. For the first time, AI is included in the Charter. Since the last edition was published in 2013, PR has changed dramatically, with new technology, a more diverse workforce, and more flexible organisational…
Read MorePRCA revises Client Consultancy Partnership Charter in line with modern industry needs
