The Coalition for Better Ads have announced agreements with Microsoft and NAVER Corporation to promote compliance with the Better Ads Standards by interested companies and assist with maintaining the integrity of the Coalition’s Program Register of compliant companies. Through their Microsoft Edge and Whale browsers, Microsoft and NAVER will adhere to requirements of the Better Ads Experience Program and recognize that companies on the Program Register have been found compliant with the Better Ads Standards and subject to the Program’s procedures and independent dispute resolution mechanism. “As a member of…
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Coalition for Better Ads to Adopt Better Ads Standards Worldwide to Improve Consumer Experience Online
The Coalition for Better Ads has announced that it will expand the Better Ads Standards for desktop and mobile web to all countries and regions worldwide to improve the online ad experience for consumers. The ad experiences in the Standards are based on the Coalition’s extensive research, which has involved more than 66,000 consumers to date in countries representing 70% of global online advertising spending. The research found strong alignment of consumer preferences across countries and regions for the most- and least-preferred online ad experiences, supporting the adoption of the…
Read MoreCoalition for Better Ads to Adopt Better Ads Standards Worldwide to Improve Consumer Experience Online
The Coalition for Better Ads has announced that it will expand the Better Ads Standards for desktop and mobile web to all countries and regions worldwide to improve the online ad experience for consumers. The ad experiences in the Standards are based on the Coalition’s extensive research, which has involved more than 66,000 consumers to date in countries representing 70% of global online advertising spending. The research found strong alignment of consumer preferences across countries and regions for the most- and least-preferred online ad experiences, supporting the adoption of the…
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