Tag: Coca Cola

Coca-Cola Shares Key Goals Detailing 2030 Water Security Strategy

Stuart Mitchell

The Coca-Cola Company has announced three goals accelerating its action on water during the UN 2023 Water Conference. Chairman and CEO James Quincey participated in events during the week to share how the company is prioritizing water investments where they are needed most. The company’s holistic 2030 water strategy aims to achieve water security in the company’s operations, local watersheds and communities—where it operates, sources agricultural ingredients for beverages and touches people’s lives. The company announced three goals related to the strategy’s key focus areas: Achieve 100% circular water use…

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RNIB and Coca-Cola join forces to make Christmas packs accessible for blind and partially sighted people

Stuart Mitchell

Leading sight loss charity the Royal National Institute of Blind People (RNIB) has joined forces with Coca-Cola Great Britain to make its packaging more accessible for people with sight loss for the first time. This Christmas, promotional multipacks of Coca-Cola will feature cutting-edge NaviLens technology enabling blind and partially sighted shoppers to access key product information via their smartphone. The NaviLens technology detects a unique on-pack code and plays back labelling information to shoppers, helping them to shop independently and with confidence. RNIB research shows that 9 in 10 blind…

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The Ocean Cleanup and The Coca-Cola Company Mark Partnership Milestone in Vietnam

Stuart Mitchell

Boyan Slat, founder and CEO of The Ocean Cleanup, visited the sites of operational and upcoming river Interceptor™ projects in Vietnam and Thailand in April 2022 to build awareness of his non-profit’s vision, it’s global partnership with The Coca-Cola Company, and to secure additional stakeholder and investor support. As a global implementation partner, Coca-Cola is leveraging its scale and network to help The Ocean Cleanup trial and validate its portfolio of Interceptor solutions to help stem the tide of plastic pollution entering the world’s oceans. The partnership is working to…

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Coca Cola announces industry leading target for reusable packaging

Stuart Mitchell

The Coca-Cola Company has announced an industry-leading goal to significantly boost its use of reusable packaging. By 2030, the company aims to have at least 25% of all beverages globally across its portfolio of brands sold in refillable/returnable glass or plastic bottles, or in refillable containers through traditional fountain or Coca-Cola Freestyle dispensers.  “We continue to put consumers at the center of all we do,” said Elaine Bowers Coventry, Chief Customer & Commercial Officer, The Coca-Cola Company. “One way to do that is by offering sustainable packaging types. Accelerating use of reusable packages provides added value for…

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Environmental NGOs express “disappointment” and “concern” over Coca-Cola’s recent advert in joint letter to WRAP

Stuart Mitchell

Environmental organisation City to Sea has today sent a joint open letter to WRAP  which is co-signed by 6 other NGO’s including Greenpeace and Friends of the Earth to express their collective “disappoint” and “concern” regarding Coca-Cola’s recent ‘Round in Circles’ advertising campaign which attempts to redefine the word single-use. The advert they claim, will “disrupt consumer understanding of what is meant by ‘single use’ packaging” and “sets a dangerous precedent to the industry and poses a real and immediate threat to progress being made on reducing single-use plastic.”  The…

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