The Waitrose Community Matters programme has, to date donated over £50m to good causes across the country, and was the first scheme of its kind to be introduced to a supermarket back in 2008. Over time the green tokens built up a deep rooted fondness amongst customers and Partners alike, therefore it was a difficult (yet necessary) decision to remove them when Covid hit in 2020. Waitrose has continued to give to worthy causes as part of the scheme, but this was done without the physical customer voting mechanic in…
Read MoreGreen tokens are back! Waitrose relaunches its Community Matters programme with a refined focus on supporting food causes that matter
