Tag: Waitrose

Waitrose revamps own brand milk with Regenerative Farming logo

Stuart Mitchell

Waitrose has launched a supermarket first, with own-brand fresh cows milk to sport a new on-pack ‘Championing Regenerative Farming’ logo highlighting the start of the regenerative farming journey which Waitrose dairy farmers are practising on their farms. All Waitrose fresh milk and cream is already 100% free-range, with Waitrose’s 40 British, dedicated dairy farm suppliers turning their cattle outside to graze for at least 183 days a year. Charlotte Di Cello, Chief Commercial Officer at Waitrose comments: “We’re immensely proud to work with farmers who are taking proactive steps to…

Read More

One million tins of baked beans delivered to Felix to help tackle UK hunger

Stuart Mitchell

The innovative partnership between Princes, Waitrose, Alliance Food Sourcing (AFS) and Felix will see one million tins of the store cupboard staple delivered to our network of over 8,000 charities and community groups Unfortunately the demand for food amongst the charities and organisations Felix supplies keeps rising. That is why projects like this are vital, it not only shows what partnerships and innovative thinking can achieve, it ensures Felix, which is the new name for merged charities FareShare and The Felix Project, receives a steady supply of a much sought…

Read More

Waitrose becomes first UK supermarket to suspend mackerel sourcing over sustainability concerns

Stuart Mitchell

Waitrose has become the first UK supermarket to suspend mackerel sourcing to make a stand against overfishing and support long-term health and sustainability of fish stocks.*  In September 2025, the International Council for the Exploration of the Sea (ICES), recommended that North-east Atlantic mackerel catches should be cut by 70% to help rebuild the stock to a sustainable level.  In December, four of the Coastal States agreed to cut mackerel catches by 48%. While this is a step forward, it does not meet ICES advice. From May 2026, North East…

Read More

Waitrose is top banana – as new initiative improves the lives of growing communities

Stuart Mitchell

Waitrose is recently announced a major boost for the communities who grow the supermarket’s most popular item – the banana. For the first time Waitrose bananas, which will continue to be certified as Fairtrade, will also join the Waitrose Foundation, which exists to create better livelihoods for workers and sustainable supply chains globally. With this new partnership, over 2p of every £1 spent on bananas will go to the growing communities, which is over and above the Fairtrade Minimum Price and Fairtrade Premium. The projects which will benefit the local…

Read More

Waitrose announces market leading welfare standards on continental meats

Stuart Mitchell

In an industry leading move, all Waitrose own brand continental meat is higher welfare, from salami or chorizo to pizza toppings and Waitrose’s delicious No.1 Antipasto Misto – it’s all reared to higher animal welfare standards, perfect timing for the festive season, as searches for ‘charcuterie’ have jumped by 80% on Waitrose.com in the last 30 days alone. Waitrose has worked tirelessly with European producers to partner with farmers who not only lead industry standard for continental charcuterie, but also produce in a way that’s steeped in tradition.  “It’s been…

Read More