Tag: Waitrose

Waitrose becomes first UK supermarket to suspend mackerel sourcing over sustainability concerns

Stuart Mitchell

Waitrose has become the first UK supermarket to suspend mackerel sourcing to make a stand against overfishing and support long-term health and sustainability of fish stocks.*  In September 2025, the International Council for the Exploration of the Sea (ICES), recommended that North-east Atlantic mackerel catches should be cut by 70% to help rebuild the stock to a sustainable level.  In December, four of the Coastal States agreed to cut mackerel catches by 48%. While this is a step forward, it does not meet ICES advice. From May 2026, North East…

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Waitrose is top banana – as new initiative improves the lives of growing communities

Stuart Mitchell

Waitrose is recently announced a major boost for the communities who grow the supermarket’s most popular item – the banana. For the first time Waitrose bananas, which will continue to be certified as Fairtrade, will also join the Waitrose Foundation, which exists to create better livelihoods for workers and sustainable supply chains globally. With this new partnership, over 2p of every £1 spent on bananas will go to the growing communities, which is over and above the Fairtrade Minimum Price and Fairtrade Premium. The projects which will benefit the local…

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Waitrose announces market leading welfare standards on continental meats

Stuart Mitchell

In an industry leading move, all Waitrose own brand continental meat is higher welfare, from salami or chorizo to pizza toppings and Waitrose’s delicious No.1 Antipasto Misto – it’s all reared to higher animal welfare standards, perfect timing for the festive season, as searches for ‘charcuterie’ have jumped by 80% on Waitrose.com in the last 30 days alone. Waitrose has worked tirelessly with European producers to partner with farmers who not only lead industry standard for continental charcuterie, but also produce in a way that’s steeped in tradition.  “It’s been…

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Waitrose Fairtrade Bananas come out as My Waitrose customers’ favourite product of 2025

Stuart Mitchell

Waitrose has released its annual review of loyalty scheme ‘My Waitrose’ data with customers in a ‘Year in Review’, highlighting brand preference, popular product lines, and evolving customer dining habits, with a clear enthusiasm for the free coffee offering. Nathan Ansell, Chief Customer Officer at Waitrose, said: “We’re really proud of the ‘My Waitrose’ loyalty scheme – being able to give our customers exciting perks including our new ‘Little Treats’ vouchers and it’s only getting better. With customers continuing to enjoy free coffee and Essential Waitrose crowned their favourite brand,…

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Supermarkets playing with fire on future of food, says WWF

Stuart Mitchell

The UK’s broken food system is causing environmental collapse and creating volatility in supply and price, according to a report by WWF released recently.     Drawing on data from 10 retailers (Aldi, Asda, Co-op, Lidl GB, Marks & Spencer, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose), 2025’s What’s in Store for the Planet report assesses the progress on environmental action of 90% of the UK grocery market and concludes that action on reducing environmental risks is stagnating.   It warns that without decisive action environmental impacts will escalate, threatening food security and…

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