Tag: Waitrose

Waitrose announces market leading welfare standards on continental meats

Stuart Mitchell

In an industry leading move, all Waitrose own brand continental meat is higher welfare, from salami or chorizo to pizza toppings and Waitrose’s delicious No.1 Antipasto Misto – it’s all reared to higher animal welfare standards, perfect timing for the festive season, as searches for ‘charcuterie’ have jumped by 80% on Waitrose.com in the last 30 days alone. Waitrose has worked tirelessly with European producers to partner with farmers who not only lead industry standard for continental charcuterie, but also produce in a way that’s steeped in tradition.  “It’s been…

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Waitrose Fairtrade Bananas come out as My Waitrose customers’ favourite product of 2025

Stuart Mitchell

Waitrose has released its annual review of loyalty scheme ‘My Waitrose’ data with customers in a ‘Year in Review’, highlighting brand preference, popular product lines, and evolving customer dining habits, with a clear enthusiasm for the free coffee offering. Nathan Ansell, Chief Customer Officer at Waitrose, said: “We’re really proud of the ‘My Waitrose’ loyalty scheme – being able to give our customers exciting perks including our new ‘Little Treats’ vouchers and it’s only getting better. With customers continuing to enjoy free coffee and Essential Waitrose crowned their favourite brand,…

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Supermarkets playing with fire on future of food, says WWF

Stuart Mitchell

The UK’s broken food system is causing environmental collapse and creating volatility in supply and price, according to a report by WWF released recently.     Drawing on data from 10 retailers (Aldi, Asda, Co-op, Lidl GB, Marks & Spencer, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose), 2025’s What’s in Store for the Planet report assesses the progress on environmental action of 90% of the UK grocery market and concludes that action on reducing environmental risks is stagnating.   It warns that without decisive action environmental impacts will escalate, threatening food security and…

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Waitrose accelerates nature-friendly farming commitments with £1m investment

Stuart Mitchell

Waitrose has announced new partnerships with Soil Association Exchange and Regenified to accelerate its support for British farmers to produce food in ways that restore and protect the environment. It marks a significant step in Waitrose’s Farming for Nature programme, which aims to support 2,000 British farmers to move to nature-friendly farming practices, helping boost business resilience of farms in the long-term, secure food supplies and combat the effects of climate change. With a plan for all its UK farms to be using regenerative practices by 2030, Waitrose has committed…

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Green tokens are back! Waitrose relaunches its Community Matters programme with a refined focus on supporting food causes that matter

Stuart Mitchell

The Waitrose Community Matters programme has, to date donated over £50m to good causes across the country, and was the first scheme of its kind to be introduced to a supermarket back in 2008.  Over time the green tokens built up a deep rooted fondness amongst customers and Partners alike, therefore it was a difficult (yet necessary) decision to remove them when Covid hit in 2020. Waitrose has continued to give to worthy causes as part of the scheme, but this was done without the physical customer voting mechanic in…

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