Tag: Waitrose

Waitrose and Saatchi & Saatchi launch their first advertising campaign

Stuart Mitchell

Waitrose and Saatchi & Saatchi kick start their new relationship with the launch of a marketing campaign for the new Japan Menyū range.  The campaign which launches on 4th October, has been created by Saatchi & Saatchi and bought by MG OMD, is built on our brand promise of ‘Food to Feel Good About’, and puts our high quality and great tasting products at the heart of the creative, showcasing how the new range can be ‘Good’ for so many of our customers and their busy lives.  One of the…

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Waitrose first to announce leading animal welfare standards across Italian continental meat

Stuart Mitchell

In an industry leading move, Waitrose has announced that all of its own brand Italian continental meat is now produced to the highest animal welfare standards – beating all other supermarkets.  This means shoppers can enjoy Waitrose Parma ham, Mortadella or Prosciutto knowing the Italian animals have lived a life free from confinement, with more room to roam and socialise and with deep straw bedding to root around in.  Traditionally, animal welfare standards for continental meat have lagged behind those of British meats. However, a long term partnership between Waitrose…

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John Lewis & Waitrose Says Pants To The Tax

Stuart Mitchell

John Lewis and Waitrose have become the latest retailers to back industry-wide campaign to reduce the price of period knickers and  absorb the 20% VAT charge for its customers – as part of efforts to make period products affordable for all.  Tampon Tax – a tax on sanitary towels and tampons – was abolished in 2021, yet period knickers (a reusable alternative to single-use sanitary products) are still subject to the charge.  In our bid to make these products more accessible, we’ll be lowering the price on more than 30 period knickers…

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Waitrose introduces dedicated areas for low and alcohol free drinks

Stuart Mitchell

Demand for low alcohol and alcohol-free drinks is growing at such a fast rate that Waitrose is working with Diageo to introduce bold, dedicated areas in 253 shops across the UK to make it easier for customers to find Waitrose’s full range of over 70 low and alcohol-free drinks from beer and cider, to wines and spirits. Over the past year sales of low alcohol and alcohol-free drinks have grown by 20% at Waitrose, with sales of beer continuing to grow the fastest. The introduction of dedicated areas means 60%…

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Waitrose says ‘no compromise’ on animal welfare in latest ad campaign

Stuart Mitchell

The latest campaign from Waitrose highlights the ‘no compromise’ commitment as the no.1  supermarket on animal welfare.  The series of ads – which are part of our Food to Feel Good About Campaign – will feature across TV, cinema, poster and digital screens from 7 July.  The campaign spells out our industry leading credentials on welfare and throws down the gauntlet to other retailers who are prepared to accept lower standards. While others have focused welfare around meat and dairy aisles, this latest series of ads will also set out…

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