Waitrose Duchy Organic reaches £30m charitable milestone for The Prince of Wales’s Charitable Fund

Waitrose has revealed its organic range, Waitrose Duchy Organic,  has generated over £30m for The Prince of Wales’s Charitable Fund, since the brand was licensed exclusively to Waitrose just over a decade ago.  Sales from the Waitrose Duchy Organic range provide an annual donation to The Prince of Wales’s Charitable Fund (PWCF), with the latest annual donation of £3.6m bringing the total amount raised to over £30m. The PWCF supports charitable causes across the UK including The Prince’s Countryside Fund, which works to secure a brighter future for those who…

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Waitrose helps fight hunger with new trial that delivers surplus food to vulnerable households straight from the farm

Waitrose has teamed up with some of its biggest suppliers and food distribution organisation FareShare in a new trial that will redirect surplus farm food to families in need – the next phase of its Give A Little Love Campaign. From 1 March through to 30 June, Waitrose will be providing funds to FareShare to contribute to the distribution of surplus food from its farms, taking away all handling costs from farmers and helping them to maximise the number of donations they can make. This includes diverting food surplus directly…

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Waitrose cracks down on Easter egg packaging and reduces plastic by almost half

Waitrose will take a further step in eliminating unnecessary packaging by almost halving the single-use plastic on all its own brand Easter eggs and confectionery.  Thousands of own brand Easter eggs arriving on shelves this month will contain nearly half (44%) the amount of plastic, and 18% less card, meaning a quarter less packaging overall for the Easter confectionery range. Much of the Easter egg packaging will also be made from recycled materials, including the Waitrose Squiggle Eggs and Milk Chocolate Hen with Speckled Eggs which are made from 80%…

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Waitrose ranked first for efforts to reduce plastics in Greenpeace report as it confirms latest plans for refillables test

Waitrose has topped the EIA (Environmental Investigation Agency) and Greenpeace table of UK supermarkets for efforts to reduce plastics across its shops and products for the second year in a row. The report acknowledges that Waitrose reported an absolute plastic reduction of 6.1% since 2017 across both its own-brand and branded ranges – the lowest plastic use per unit market share of the supermarkets, while also highlighting its refillable pilot scheme.   Waitrose pioneered the launch of its refillable range in some of its shops in 2019 with ‘Waitrose Unpacked’…

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Waitrose new app helps the retailer assess and understand the emotional wellbeing of its farm animals

Waitrose is rolling out a new mobile application today that will help the retailer assess and begin to understand the emotional wellbeing of its farm animals.  The first of its kind, the app aims to manage and improve opportunities that animals have to experience a good and enriching life – a process that Waitrose hopes will help it lead further improvements to animal welfare standards across the UK. Developed by leading animal behavioural scientists at Scotland’s Rural College (SRUC) and licensed by Waitrose for trial and development for two years,…

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