Tag: Waitrose

Waitrose accelerates nature-friendly farming commitments with £1m investment

Stuart Mitchell

Waitrose has announced new partnerships with Soil Association Exchange and Regenified to accelerate its support for British farmers to produce food in ways that restore and protect the environment. It marks a significant step in Waitrose’s Farming for Nature programme, which aims to support 2,000 British farmers to move to nature-friendly farming practices, helping boost business resilience of farms in the long-term, secure food supplies and combat the effects of climate change. With a plan for all its UK farms to be using regenerative practices by 2030, Waitrose has committed…

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Green tokens are back! Waitrose relaunches its Community Matters programme with a refined focus on supporting food causes that matter

Stuart Mitchell

The Waitrose Community Matters programme has, to date donated over £50m to good causes across the country, and was the first scheme of its kind to be introduced to a supermarket back in 2008.  Over time the green tokens built up a deep rooted fondness amongst customers and Partners alike, therefore it was a difficult (yet necessary) decision to remove them when Covid hit in 2020. Waitrose has continued to give to worthy causes as part of the scheme, but this was done without the physical customer voting mechanic in…

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UK’s largest grocery retailers set sights on prefill to take more single use packaging off shelf

Stuart Mitchell

Nine of the UK’s largest grocery retailers, with support from UK Governments and WRAP, have recently issued a joint Statement of Intent to explore how reusable packaging could be implemented across their stores and online.  The plan is to offer a system that makes it easy to shop for prefilled* items in stores and online and marks a bold commitment towards a standardised in-store and online system to reduce the amount of single use packaging put on the market, to give shoppers a better experience outside of single use packaging. …

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Waitrose backs British farmers to introduce low carbon farming projects

Stuart Mitchell

Waitrose has announced the recipients of a new £500k fund aimed at helping British farmers transition to low carbon farming methods, as part of its commitment to reach net zero across its UK farms by 2035 and the entire supply chain by 2050. The net zero farm fund will support nine innovative projects that reduce agricultural emissions and build resilience in farming. James Bailey, Managing Director, Waitrose said: “We’re really pleased to be able to support our farmers with projects that will not only help drive down real emissions but…

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Four major supermarkets launch joint campaign to help fight hunger in the UK

Stuart Mitchell

One in seven people go hungry in the UK, 2.7 million of them children and in community centres, schools and shelters across the country, the demand for meals is only increasing. The food industry working together:The food industry is joining forces to help tackle the issue, at scale, through a new campaign and a new coalition. On May 19th, the Let’s make a meal of it campaign launches across four major supermarkets – one of the most ambitious retailer collaborations to date, to help fight hunger in the UK. It…

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