CAP – A quick guide to comparative advertising

The ASA/CAP have released a post called: A quick guide to comparative advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Comparative advertising can be a great way to make your company stand out in the marketplace and can also help consumers decide which product or service is best for them. But it can also generate scrutiny and complaints, both from your competitors and…

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CAP – A quick guide to comparative advertising

The ASA/CAP have released a post called: A quick guide to comparative advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Comparative advertising can be a great way to make your company stand out in the marketplace and can also help consumers decide which product or service is best for them. But it can also generate scrutiny and complaints, both from your competitors and…

Read More

CAP – A quick guide to comparative advertising

The CAP have released a post which talks called A quick guide to comparative advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Comparative advertising can be a great way to make your company stand out in the marketplace and can also help consumers decide which product or service is best for them. But it can also generate scrutiny and complaints, both from your…

Read More