CAP – Shall I compare thee…? Making comparisons with identifiable competitors

The ASA/CAP have released a post called: Shall I compare thee…? Making comparisons with identifiable competitors. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Making comparisons between your product or service and those of your competitors can be a great way to make your brand stand out in the marketplace, and help consumers decide which product or service is best for them. If the…

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CAP – Voted the ‘best’? Comparisons based on surveys or awards

The ASA/CAP have released a post called: Voted the ‘best’? Comparisons based on surveys or awards. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Every marketer wants to promote their products in the best possible light and may, understandably, want to shout about receiving awards or share the favourable results of consumer surveys. However, using awards or surveys to make comparisons can sometimes lead…

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