The ASA/CAP have released a post called: Voted the ‘best’? Comparisons based on surveys or awards. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Every marketer wants to promote their products in the best possible light and may, understandably, want to shout about receiving awards or share the favourable results of consumer surveys. However, using awards or surveys to make comparisons can sometimes lead…
Read MoreCAP – Voted the ‘best’? Comparisons based on surveys or awards
