Cool Effect Returns this Holiday Season with Creative Campaign Aimed to Inspire Climate Action

Bay Area based non-profit Cool Effect announces the return of Snowmen to use humor and an educational message to inspire individuals to take measurable action to fight climate change. Cool Effect promises climate action at the click of a button through “One Hot Minute, One Cool Effect” that features Climate Correspondent and snowman, Charles Winters. At Cool Effect individuals can support high quality projects in the U.S. and around the world that are verifiably reducing carbon emissions using scientifically endorsed methodologies. These include wind projects, methane capture, efficient cookstoves and…

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