Cool Effect Returns this Holiday Season with Creative Campaign Aimed to Inspire Climate Action

Bay Area based non-profit Cool Effect announces the return of Snowmen to use humor and an educational message to inspire individuals to take measurable action to fight climate change. Cool Effect promises climate action at the click of a button through “One Hot Minute, One Cool Effect” that features Climate Correspondent and snowman, Charles Winters.

At Cool Effect individuals can support high quality projects in the U.S. and around the world that are verifiably reducing carbon emissions using scientifically endorsed methodologies. These include wind projects, methane capture, efficient cookstoves and forests among others.

Charles Winters – “earth’s most dedicated climate correspondent” – will return as the spokesperson to help educate and share simple solutions for minimizing a carbon footprint when there is lots of travel and gift giving. Charles brings a unique point-of-view to the climate change conversation and his humorous approach makes a serious topic more approachable. For instance, someone like Charles, has strong feelings about the latest IPCC report indicating that just two degrees of additional global warming means that ice-free summers in the Arctic are 10 times more likely.

“We’ve used snowmen and the danger imposed on them due to warming temperatures as a creative and truthful storytelling technique for the last two holiday seasons,” said Jodi Manning, VP of Marketing for Cool Effect. “We’re excited to bring snowmen back this year to drive home our message in a clever and relatable way, which we hope will inspire people to support the health of our planet this holiday season and beyond.”

The campaign will feature Charles in a variety of anchor-news style videos where he brings light to some very real facts around climate change with the hope of encouraging action. Themes include travel offsetting, holiday shipping and gift giving. For example, the average passenger flying from NY to SF creates nearly one tonne of carbon dioxide emissions; compensating for those emissions costs about $6.

Also as part of the campaign kick-off and an homage to the non-profit’s home city, Cool Effect will host an event at ping pong social club, SPIN SF, on #GivingTuesday to provide the Bay Area with a fun and educational event hosted by Charles himself. Attendees will have the opportunity to play donation based games in the spirit of giving back and raising funds directly for Cool Effect’s world-class carbon reduction projects. All funds raised during the event will be used to reduce carbon pollution via Cool Effect’s #GivingTuesday Facebook Fundraiser, with a goal of reaching $15,000.

“Cool Effect has participated in the inspiring #GivingTuesday movement consecutively for the last three years,” said Marisa de Belloy, CEO of Cool Effect. “It’s a day where non-profits and philanthropic organizations are able to shine a light on their efforts and the community of supporters and followers who care about giving back to a cause they are passionate about.”

Whatever your motivator is this holiday season to consider supporting the non-profit, over 90% of any contribution to Cool Effect will go directly to the projects. For more on how you can offset your travel this holiday season, please visit Cool Effect’s easy-to-use travel emissions calculator. If your traveling mileage is predicted to be light, you can also purchase a meaningful gift this holiday season with personalized gift packages that support amazing projects across the globe here.

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One Thought to “Cool Effect Returns this Holiday Season with Creative Campaign Aimed to Inspire Climate Action”


    This article states that 90% of contributions go to projects. I have, and want to continue to contribute to companies that can offset my carbon footprint. I especially like the Cool Effect references
    However, looking at their IRS 990 form ( I see a budget of $5 million dollars to marketing and advertisement.
    Can someone explain how that can equate to 90% to projects when their income is less than $12 million?

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