Balloons have been a colourful, cheery part of celebrations since at least the late 1800s, but they can also alert people to serious hidden health conditions. Blowing up a balloon is a key health test that most people have been taking their whole life without realizing it. The Lung Association – Ontario has partnered with BBDO Toronto to urge Ontarians to take “The Unfun Balloon” test. The new test is part of an effort to raise awareness of Chronic Obstructive Pulmonary Disease (COPD). An umbrella term for a group of…
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Grifols Shines Light on Rare Disease with Launch of Educational Campaign “Look Into Genetic COPD”
Grifols is drawing attention to a rare condition, alpha1-antitrypsin deficiency (alpha-1), also known as genetic chronic obstructive pulmonary disease (COPD), by launching an unbranded education campaign for patients in the US called “Look Into Genetic COPD.” Alpha-1 can go undetected for years, which may result in serious lung disease. In fact, more than 90% of the estimated 100,000 people in the US who have alpha-1 don’t know they have it. Alpha-1 is often overshadowed by patients’ smoking history, even though guidelines from the World Health Organization, the American Thoracic Society,…
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