The latest ‘Coronavirus – The Impact on Business’ survey from the Data & Marketing Association (DMA) reveals growing concerns about the impact of the pandemic and UK Government’s actions on the digital economy. One of the most notable changes between surveys was an increase in the belief that coronavirus was harming public trust in brands and marketing – up to 29% in late June, from 17% in May. Sentiment about the impact of the UK Government’s rollout of the ‘Test, track and trace’ programme on the data and marketing industry…
Read MoreBusinesses increasingly concerned about impact of ‘Test, track and trace’ on the digital economy
