The ASA/CAP have released a post called: The (mis)use of social media beauty filters when advertising cosmetic products. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Beauty filters are designed to enhance a person’s appearance and are included as in-app features on social media, including on Instagram, TikTok and Snapchat. They are becoming increasingly popular and are often applied when sharing selfies to social…
Read MoreCAP – The (mis)use of social media beauty filters when advertising cosmetic products
