Tag: CottonConnect

Primark announces fivefold increase in its Sustainable Cotton Programme

Stuart Mitchell

Primark has today announced a significant expansion of its Sustainable Cotton Programme, with plans to train more than 160,000 independent cotton farmers in sustainable farming methods across three of its key sourcing countries by the end of 2022. The move increases the number of farmers enrolled in the programme to more than five times the current size. The expansion marks an important part of the retailer’s ongoing commitment to minimising its impact on the environment and bringing more sustainably-sourced cotton to customers at affordable prices. Cotton is the main natural…

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Primark launches its first range of jeans made with 100% sustainable cotton

Stuart Mitchell

Primark has launched its first ever range of jeans made from 100% sustainable cotton. Produced in three different washes (indigo, black and light blue), the women’s skinny jeans will be sold in stores across all markets, at a cost of £13/€17. Primark’s customers are looking for amazing fashion at an affordable price, and this range is no different. The launch of its first sustainable cotton jeans is an important step as Primark moves towards using sustainably sourced cotton across its product ranges. This range follows the introduction of sustainably sourced…

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