Tag: Primark

Primark launches its updated Circular Product Standard 2.0

Stuart Mitchell

Primark marks the next step in its ambition towards becoming a more circular business with the launch of its updated Circular Product Standard 2.0. First launched in 2023, it sets out Primark’s approach to embedding and scaling circular design in its products, inspired by the Ellen MacArthur Foundation vision for a circular economy for fashion. Informed by three years of learning, testing and collaboration, the revised framework provides a clear and practical approach to circular design for Primark and its suppliers. It defines what Primark means by a circular by…

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Primark launches new durability and repair initiatives

Stuart Mitchell

As part of its commitment to give clothes a longer life, Primark is launching new durability and repair initiatives designed to help ensure clothes can be loved and worn for longer. According to leading climate action NGO WRAP, wearing clothes for longer can reduce the environmental impact of clothing. As part of its Primark Cares commitments, new initiatives include:  Working with WRAP, through the Textiles 2030 initiative, to establish an industry-wide fashion durability standard  Collaborating with behaviour change experts Hubbub and the University of Leeds to develop independent academic research…

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Primark launches global partnership with Fairtrade

Stuart Mitchell

Primark has announced a global partnership with Fairtrade with the launch of a new beauty collection across all 14 markets. Part of Primark’s Wellness collection, the new range features body butter, bath oil, face cream, balm to oil cleanser, multibalm and hand cream, which are all made using Fairtrade certified shea butter and olive oil. The products will be available in a select number of stores across Europe and the U.S. The partnership was founded upon Primark and Fairtrade’s shared values of offering more sustainable products and improving the livelihoods…

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In Kind Direct teams up with Primark to provide over 20,000 coats to disadvantaged children in communities across the UK

Stuart Mitchell

In Kind Direct has announced that in collaboration with Primark, over 20,000 children’s coats will be distributed via its network to local charities around the country reaching some of the most underprivileged children across the UK. Lockdown has been a challenging time, especially for families who remain in hardship, leaving essentials such as warm clothing out of reach. As 84%* of charitable organisations within In Kind Direct’s network report an increase in demand for their services to supply essentials to UK families. Warm children’s coats will be distributed via their charity…

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Primark launches new UK in-store recycling scheme

Stuart Mitchell

Primark announces the rollout of its nation-wide recycling programme, inviting customers to donate their pre-loved clothes, textiles, footwear and bags from any brand to be ‘re-loved’ via the Primark In-Store Recycling Scheme. Collection boxes will be available in Primark’s 190 stores across the UK and all donated items will be reused, recycled or repurposed, with nothing going to landfill. Profits from the scheme will go to UNICEF, Primark’s global charity partner, in support of its education programmes for vulnerable children around the world. This new recycling scheme from Primark launches…

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