Primark launches global partnership with Fairtrade

Primark has announced a global partnership with Fairtrade with the launch of a new beauty collection across all 14 markets. Part of Primark’s Wellness collection, the new range features body butter, bath oil, face cream, balm to oil cleanser, multibalm and hand cream, which are all made using Fairtrade certified shea butter and olive oil. The products will be available in a select number of stores across Europe and the U.S. The partnership was founded upon Primark and Fairtrade’s shared values of offering more sustainable products and improving the livelihoods…

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In Kind Direct teams up with Primark to provide over 20,000 coats to disadvantaged children in communities across the UK

In Kind Direct has announced that in collaboration with Primark, over 20,000 children’s coats will be distributed via its network to local charities around the country reaching some of the most underprivileged children across the UK. Lockdown has been a challenging time, especially for families who remain in hardship, leaving essentials such as warm clothing out of reach. As 84%* of charitable organisations within In Kind Direct’s network report an increase in demand for their services to supply essentials to UK families. Warm children’s coats will be distributed via their charity…

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Primark launches new UK in-store recycling scheme

Primark announces the rollout of its nation-wide recycling programme, inviting customers to donate their pre-loved clothes, textiles, footwear and bags from any brand to be ‘re-loved’ via the Primark In-Store Recycling Scheme. Collection boxes will be available in Primark’s 190 stores across the UK and all donated items will be reused, recycled or repurposed, with nothing going to landfill. Profits from the scheme will go to UNICEF, Primark’s global charity partner, in support of its education programmes for vulnerable children around the world. This new recycling scheme from Primark launches…

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Primark announces fivefold increase in its Sustainable Cotton Programme

Primark has today announced a significant expansion of its Sustainable Cotton Programme, with plans to train more than 160,000 independent cotton farmers in sustainable farming methods across three of its key sourcing countries by the end of 2022. The move increases the number of farmers enrolled in the programme to more than five times the current size. The expansion marks an important part of the retailer’s ongoing commitment to minimising its impact on the environment and bringing more sustainably-sourced cotton to customers at affordable prices. Cotton is the main natural…

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Primark launches its first range of jeans made with 100% sustainable cotton

Primark has launched its first ever range of jeans made from 100% sustainable cotton. Produced in three different washes (indigo, black and light blue), the women’s skinny jeans will be sold in stores across all markets, at a cost of £13/€17. Primark’s customers are looking for amazing fashion at an affordable price, and this range is no different. The launch of its first sustainable cotton jeans is an important step as Primark moves towards using sustainably sourced cotton across its product ranges. This range follows the introduction of sustainably sourced…

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