PepsiCo, Inc. has announced it will provide enhanced benefits to all U.S.-based employees and additional compensation to U.S. frontline employees – the women and men who make, move and sell products – amidst the novel coronavirus (COVID-19) pandemic. The additional compensation covers more than 90,000 frontline employees at both PepsiCo Beverages North America (PBNA) and PepsiCo Foods North America (PFNA) and consists of a minimum of an incremental $100 per week for full-time employees over the next month. PepsiCo also announced it will hire 6,000 new, full-time, full-benefit frontline employees…
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Kraft Heinz Commits $12 Million Globally in Support of Communities Impacted By COVID-19 Outbreak
As one of the world’s largest food companies, The Kraft Heinz Company takes seriously its role in feeding consumers and their families. As the world continue to address the very real implications of the Coronavirus (COVID-19) outbreak, Kraft Heinz – which is co-headquartered in Chicago and Pittsburgh – has committed to donating $12 million globally to ensure people across the globe have the food they need during this challenging time. As part of this international commitment, the company has announced a donation valued at $6.6 million to help ensure American…
Read MoreData Analytics Hospitality Company Raises Funds for Bartenders Affected by COVID-19
SipScience, a national data analytics hospitality company for consumers, bars, and restaurants, announced the launch of a $100,000 Go Fund Me fundraising campaign titled ‘Hospitality Industry Associates Fund’ in support of individuals in the bar industry community who are affected by COVID-19. All proceeds will go directly to The USBG National Charity Foundation, an organization dedicated to advancing the lifelong stability and wellbeing of service industry professionals through education and charitable activities. The USBG National Charity Foundation strives to achieve their mission through three programmatic pillars: Social Responsibility, Community Service,…
Read MoreHormel Foods Pledges $1 Million to Support COVID-19 Hunger-Relief Efforts
Hormel Foods, a global branded food company, has taken a leadership role in helping with hunger relief and food insecurity as a result of the COVID-19 crisis. The company has announced a pledge of $1 million in cash and product donations to assist nonprofits with their efforts in addition to its regular, ongoing hunger-relief efforts. “First and foremost, I want to recognize our incredible team of production professionals who have risen to the challenge. With a sense of responsibility and pride, they continue to produce food for millions of people…
Read MoreASA – COVID-19: our regulatory approach
The ASA/CAP have released a post called: COVID-19: our regulatory approach. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Last week, the Chancellor set out a range of measures to address the economic impact of COVID19, including a challenge to his Cabinet colleagues and business leaders and representatives to identify opportunities to support the most affected industries, including possible ‘regulatory forbearance’. The ASA is…
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